Direct Mail Design Templates

Standard Sizes

4" x 6" Direct Mail Postcard - 4" x 6" is the smallest and cheapest direct mail postcard size. This size is tiny but powerful enough to convey a short, eye-catching message. You want to ensure your message is concise as there isn't much room for content and design elements, especially because you need to leave a blank space at least 4" x 2.25" for the mailing information.

4.25" x 6" Direct Mail Postcard - Offering 0.25" more space than a 4" x 6" postcard, 4.25" x 6" postcards are the second cheapest and smallest postcard size for mailing. These postcards are ideal for event invitations, thank you notes, sending out coupons, or if you need a slightly larger postcard than a 4" x 6" to add some breathing room to your design.

5" x 7" Direct Mail Postcard - 5" x 7" postcards are among the most popular direct mailers, offering an extremely affordable canvas for promoting your message. In addition, they are slightly larger than the average mail pieces found in mailboxes, meaning they easily catch the recipient's eye. Consider these postcards to promote a special offer, send a holiday greeting card, or as a thank you for a purchase.

Large Size (EDDM Compatible)

5.5" x 8.5" Direct Mail Postcard - These postcards are the same size as a standard letter-sized piece of paper (8.5" x 11") folded in half. This size is slightly more expensive than the 5" x 7" and offers a larger space to include more details. You can effectively use a 5.5" x 8.5" postcard to promote a special offer, your B2B services, seasonal promotions, and more.

6" x 9" Direct Mail Postcard - For several reasons, 6” x 9" postcards are one of the most common postcard sizes. For one, this large size allows you to promote your message with detail and in a way that can't be ignored. Because they are larger than most mail pieces, they stand out and catch the recipient's eye. In addition, these postcards qualify for Postcard Commingling, meaning you can send as few as one 6" x 9" postcard with bulk mailing discounts applied.

6" x 11" Direct Mail Postcard - 6" x 11" postcards are the largest standard postcard size. Businesses commonly use them in the real estate, retail, food services, and entertainment industries. This size offers a large area to promote your message in detail while including special offers, imagery, and eye-catching design elements. In addition, they qualify for all mail classes, including EDDM.